Visual Identity

Foyer Savings × Prosperity Campaign

A co-branded launch campaign for Foyer Savings and Prosperity Home Mortgage, pairing a modern fintech savings product with a 16-year-old mortgage brand operating across 49 jurisdictions. Two distinct visual identities, one unified launch story.

The Challenge

Foyer Savings and Prosperity Home Mortgage were launching a co-branded savings and mortgage product, with two distinct visual identities that needed to speak as one without either losing its equity. Foyer brought a modern fintech aesthetic, all clean geometry and digital-first energy. Prosperity brought 16 years of mortgage brand authority and compliance infrastructure across 49 jurisdictions. The challenge was building a unified visual language strong enough to read as a single offer while letting each brand retain its voice, all under legal review on every asset before anything could go live.

The Solution

Led visual identity and creative direction across the launch, developing a co-branded design system that unified both brands without flattening either one. Established the visual hierarchy, color treatment, type pairings, and image language that would carry across every touchpoint, then translated that system into a conversion-focused landing page built in Webflow, structured to be updatable without engineering support so compliance language and offer terms could move fast. Email, social, and print were designed within the same co-branded framework, with compliance review baked into the creative process from day one.

The Impact

Delivered a fully realized co-branded visual system across four channels, designed, built, and launched solo inside a regulated environment where most campaigns require multiple rounds of legal revision. The work gave both Foyer and Prosperity a creative foundation to keep using, a co-branded visual language ready to extend into future campaigns without starting from scratch.

Tools Used: Figma · Webflow · Adobe InDesign · Adobe Illustrator · Canva · HTML · CSS