Art Direction

NMB NOW Brand Refresh

A national mortgage lender with a recognizable presence built over years of growth, but the brand had outpaced its own visual identity.

The Challenge

Nationwide Mortgage Bankers had built a recognizable presence over years of growth, but the brand's visual identity hadn't kept pace with where the company was headed. Print marketing, social media, and design assets felt inconsistent, and without a cohesive system in place, regional teams were producing off-brand work that diluted the overall identity.

The Solution

Led the brand refresh end to end, from concept through craft, defining a new visual language across print marketing, social media, and core design elements that gave NMB a more elevated, consistent presence on every touchpoint. Built a scalable template system in Canva paired with a refreshed design elements library so regional teams could execute on-brand independently.

The Impact

Delivered a modernized brand identity with a scalable template system that empowered regional teams to execute on-brand work independently, bringing visual consistency and a fresh creative direction to a growing mortgage brand.

Tools Used: Figma · Canva · Adobe Creative Suite · InDesign · Illustrator