Creative Direction

Solutions House at New York Climate Week 2023

A community for the sustainability space, launched by Futerra during Climate Week to spotlight climate solutions, now grown into a full week of programming with 75+ speakers and thousands of attendees.

The Challenge

Futerra's Solutions House needed a complete physical and digital brand environment for a high-visibility, multi-day hybrid event during New York Climate Week, co-hosted with Google and the Exponential Roadmap Initiative. With sessions running across live, streamed, and on-demand formats, every touchpoint had to work hard, orienting attendees in-space while reinforcing the event's "Answers Only" positioning to an audience of climate leaders, entrepreneurs, and corporate sustainability teams.

The Solution

Led creative direction across the full suite of environmental and event collateral for the Solutions House 2023 footprint at Futerra's NYC offices. Deliverables spanned wayfinding (wall, window, and floor decals), large-format print (banners, posters), and branded merchandise. Every asset shared a consistent visual language so the space read as a cohesive brand environment rather than a patchwork of individual pieces. Extended the system across digital touchpoints including social posts and digital banners, bridging the in-person and virtual experience for hybrid audiences.

The Impact

Delivered a unified brand environment across physical and digital channels for one of New York Climate Week's most prominent multi-day event hubs. The collateral system supported a hybrid format reaching both in-person attendees and a virtual audience, with all assets produced and production-ready for a live September 2023 launch.

Tools Used: Adobe Creative Suite · InDesign · Illustrator · Photoshop